A Core Philosophy: Support and a Personalized Curriculum
During the interview, Mr. Benichou emphasized the human dimension of the school: “a human-scale film and audiovisual school focused on support.”
This positioning translates concretely into:
- Small class sizes, allowing each student to receive individual mentoring throughout the 3-year curriculum;
- Professional guidance from industry practitioners, bridging the gap between academic training and the realities of the profession;
- A practice-centered approach focused on directing, production, and creation, rather than theory alone.
This approach is particularly relevant in the audiovisual sector, where technical skills, creativity, and the ability to integrate into production teams are what make the difference.
A Training Offer Aligned with the Challenges of the Audiovisual Industry
During his intervention, Mr. Benichou also highlighted the necessity for a school like AMCA to remain agile in the face of the sector's rapid evolution: digital technologies, new formats, streaming, and the hybridization of roles.
He recalls that training for cinema and audiovisual professions is not just about teaching “how to shoot or edit,” but how to tell a story, how to adapt, and how to design projects as a team in a constantly changing environment.
Thus, AMCA stands out by offering:
- Training modules aligned with current industry needs (directing, production, post-production, streaming, short-form content);
- Support for professional integration: internships, concrete projects, networking, and partnerships;
- An environment where each student's creativity is valued, encouraged, and guided.
“You can make films with €2 just as you can with €200 million; it isn’t always a matter of money, but the desire to tell stories, to convey emotions, and to know how to do it as well as possible.”
— Excerpt from an interview with Frédéric Berthe, director and instructor at AMCA
➡️ Watch the full interview
Why This Interview is a Key Marker of Legitimacy for AMCA
The appearance on Europe 1 is a significant moment for the school: it highlights the institution's legitimacy, its influence, and its commitment to training audiovisual talent.
For prospective students, parents, and professionals, this type of visibility is a guarantee: AMCA is not just a place of learning, but an active player in the audiovisual sector.
Mr. Benichou, as the school’s spokesperson, embodies this ambition: to make AMCA a springboard for talent in an era where the forms of audiovisual creation are constantly evolving.
Join AMCA and Maximize Your Chances of Success in Audiovisual
If you are interested in training for cinema and audiovisual professions and are looking for a school that combines practical experience, support, and professional realism, AMCA emerges as a relevant choice.



